Social media marketing is important for your small business. In this post, you will learn how to effectively use social media to build brand awareness, generate leads, and get more sales.
I have put together 5 social media marketing strategy tips to help you grow your small business so that you can make money from home. You will learn how to get more clients and how to get more sales for your small business.
By the end of this article, you will learn how to build a loyal relationship with your existing clients and attract new ones, so that you will develop a strong brand and the ability to stand out as the authority in your niche.
If you want more tips on growing your online influence and building your online empire as a business owner, be sure to subscribe to my channel and hit the bell to be notified whenever I upload a new video every Friday.
Social media marketing is NOT an optional choice if you want to build brand awareness and market your small business.
Social media not only helps you connect with existing clients, but it also gives you the opportunity to connect with prospects and grow your online presence.
Many small business owners make the mistake of putting it off because they think their customers are able to find them because they know who they are, but they do not realise how a strong online presence can really benefit their business progress in the long run, and how it can actually multiply their revenue.
Having a social media presence can also help you be ahead of those competitors who don’t already have their social media accounts set up yet!
Tip 1: Define Your Marketing Goals
Marketing goals are specific objectives to help you work towards your desired outcomes, and it is essential in growing your business.
When you have clear goals for your marketing strategy, you will be able to know what steps to take in order to have success. Your marketing goals should be clearly defined and aligned with the purpose of your social media campaigns.
When you create content with a purpose, you will be able to come up with strategic content which accomplishes your goals.
Some examples of marketing goals are increasing brand awareness, generating leads, providing customer service, building the relationship with existing clients, and getting more sales.
Tip 2: Be Present on Multiple Social Media Platforms
Being on Facebook or Instagram alone isn’t enough.
On the other hand, being on every single social media platform is too overwhelming and it can cause you to lose focus.
You will first need to know the demographics of your target audience and where they are most likely to “hang out” on social media.
For example, Pinterest reaches 83% of women aged 25-54, so if you are trying to sell workout supplements for muscle building to men, you probably shouldn’t focus on using Pinterest as part of your social media strategy.
However, if you are running a food recipe blog, Pinterest will be a great place to reach your target audience.
When you know your target audience well, you will be able to decide which social media platforms you should focus on.
My advice to you is to find the top 3 social media platforms where your target audience use the most frequently and focus on using these 3 platforms.
Tip 3: Post Consistently
Once you have decided on the top 3 platforms that you are going to use, you will need to ensure that you are posting content consistently on these platforms.
People want to engage with a brand that is active. For example, if you stumble across a page and their last post was a few months ago, you’re not very likely to follow them, right?
Posting consistently creates trust with users in a psychological way.
What I mean by that is, it will create the impression that you are responsive and present to answer queries because your social media accounts are active.
If your last post was a few months or weeks ago, people will have the impression that you won’t be there to respond to their queries, which may create concerns with regards to purchasing your products or services.
Posting consistently will also ensure that your content is up-to-date so that your followers are aware of what’s going on and what’s the latest news.
When you post on a regular basis, this also helps you create more engagement on your social media platforms, which ranks content based on the amount of engagement received.
When your content receives more engagement, it will naturally be boosted by the algorithm to enable your post to be seen by more people. This is how it works on most social media platforms, especially Facebook and Instagram.
According to Quicksprout, 52% of small businesses post on social media on a daily basis.
This means that if you post daily, you will be able to make a lasting impression, stand out and be ahead of 48% of the rest who don’t!
The thing from holding most small businesses back from posting content daily is because they do not know what to post. If you look back at your marketing goals, this can really help to direct you with regards to creating your content.
Tip 4: Post Valuable Content
People need a reason to follow you, and they will only do so if they find that your content is valuable and relevant to them.
Most likely, they will follow you because they are interested in viewing updates of your products and services, or they are looking out for exclusive promotions that you can offer them.
The best way to provide value is to share content that is informative, such as tips, tutorials or infographics, and also offer some discounts every now and then, so that there is an incentive for them to follow you.
The key here is that the content that you produce needs to be WORTH following in the eyes of your target audience.
Flash discounts and contests are a great way to create hype, and you can include rules in your contest such as by getting them to follow you, like the post, and comment by tagging their friends.
Tip 5: Build Relationships with Influencers
Forming relationships with influencers can help you increase your social media presence on a large scale.
Believe or not, influencer marketing is the FASTEST-growing online customer acquisition method according to Quicksprout.
Influencer marketing helps to build credibility and trust for your business because these influencers have already successfully established themselves as the experts in their niche.
Studies have shown that tweets from influencers have increased users purchase intent 5.2X.
Influencer marketing is also extremely effective because you are reaching a target audience that is highly focused and relevant, which is why it is able to generate a high return on investment due to the relevance presented.
It also does not appear to be pushy, which is why it is much more effective as compared to ads.
It is also more cost-effective as compared to running paid ads, as micro-influencers charge around $500 and below per post, and some are even willing to do it for free in exchange for your products.
What other social media marketing tips do you have to market your small business? Do leave a comment below!
If this video has helped you, like, comment, share and don’t forget to join the Boss Babes Rocking – Women Entrepreneur Network community on Facebook if you want to join a community of like-minded boss babe entrepreneurs, freelancers and aspiring influencers, where I share up-to-date social media and Instagram marketing advice to help you and your business grow.
If you want to learn how to grow your influence on Instagram so that you can build trust with potential clients and get more sales, check out this video over here. And if you want to find out how to create an effective content strategy on Instagram, do check out this video too!
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