Learn the top Instagram engagement trick if you want to know how to increase engagement on Instagram. This will help you be able to beat the Instagram algorithm, and learn how to get Instagram followers in the process.
I’ve had my Instagram account since 2014, but I only started marketing it in around 2017 when I started posting guitar covers. So, back then I had around 800 followers, and those people were my friends.
I actually started marketing my Instagram account as a means to finding more guitar students because I was a freelance guitar instructor.
I tried all sorts of techniques for organic growth, and I watched my account grow overtime.
I became pretty obsessed with marketing and I knew that there was huge potential to be seen by a much larger audience after seeing the results.
Instagram is a platform that gives us the opportunity to literally be seen by millions of people, and it’s a social media platform that you have to take advantage of if you want to do business or market yourself.
The focus here is basically to work on the quality of your content. I know it sounds simple, and most people focus so much on other techniques such as using hashtags and following other users so that they will follow you back.
However, I feel that you need to understand how Instagram works before implementing your Instagram growth strategy.
Most of you know about the big Instagram algorithm change in 2019. Basically what happened was, Instagram started to prioritise posts that have higher engagement rates to show up on someone’s feed.
It’s no longer just about the likes or the time that you upload your post because posts are no longer shown in chronological order.
So the higher engagement your post has, the more likely it will be shown to more people, because it will be placed at the top of your followers feed.
This means that just because someone is following you doesn’t mean they will see your post show up on their feed when you post it, especially if it doesn’t receive much engagement.
Engagement refers to not just likes, but comments, saves and shares of your post. Instagram wants to see that people are actively engaging with your content.
What does this mean for you? The answer is simple.
Creating engaging and shareable content.
Content that people will comment on and content that will be shared. When Instagram notices that your post is receiving high engagement levels, your post will be prioritised and be seen by more people.
Also, it makes sense because if you’re using all sorts of strategies but you have crappy content, it does not result in creating real engagement.
Nobody will like or share a post that doesn’t make any sense, doesn’t look visually appealing, or doesn’t provide any value, right?
So no matter what kinds of hashtags you use, people still won’t see a compelling reason to engage with you or follow you if your content isn’t good enough.
Let me give you an example. Did you notice that most of the posts that go viral are usually memes?
They get a lot of likes, comments and shares, and these kinds of post creates the most engagement because people are tagging their friends non-stop in the comments section.
This basically creates a snowball effect and boosts that particular post to appear under the “top posts” category.
I made this video and wrote this article because I realised so many people are focusing on follow for follow, like for like, and buying Instagram followers.
I did a research using an SEO tool called SEMRush which shows keywords that are ranking on Google. And when I keyed in “Instagram Followers”, you can see that there are 5,400 searches a month on “how to buy Instagram followers”, with 224M results on Google, and that is insane!
So honestly, if you take part in these like for like strategies, what you’re really doing is engaging with random people, and not people who are actually interested in your product or service, if you are a business owner or you want to build your personal brand.
If you want to engage with the right audience, change your mindset and create a solid content strategy. When you have content that is valuable and engaging, you don’t have to worry about any algorithm change because you already own it.
What strategies have you used to increase your engagement on Instagram? Leave a comment below!
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Also, if you want to join a community of like-minded boss babe entrepreneurs, freelancers and aspiring influencers, I have a closed group on Facebook called Boss Babes Rocking – Women Entrepreneur Network where I share up-to-date Instagram marketing advice to help you and your business grow. Click on the image on the right to join.
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