Step 1: Research Your Competition
Find content that is already performing well, create your own version of it, and use it as part of your content strategy.
In order to do this, you need to research your competition so that you know your target audience persona in order to create content that would spark their interests. And you need to be really specific.
For example, you’re a sportswear company that caters to women who does weightlifting. Now, you can’t just post pictures of your apparel and expect to see high levels of engagement automatically.
The best way to create content for high engagement is to research your competitors and see which posts are performing the best.
From there, you can model their success and create content that is already proven to attract the attention of your target audience. This concept applies to every niche.
Step 2: Create a Content Strategy
After doing your research, create a content strategy with your end goal in mind.
Think about what sort of mediums are you going to use, how frequent you are going to post, how are you going to present your brand voice, build yourself as an authority and your niche and how to create an aesthetically pleasing feed.
Decide on your posting schedule, especially the best time to post according to your time zone when your followers are the most active, plan ahead, so you have your entire content strategy mapped out for yourself.
Step 3: Use Relevant Low Volume Hashtags
You need to stop using hashtags that are too broad because it gets refreshed too often because what happens is your post will disappear down the explore feed too quickly.
So this means that no matter how great that post is, it’s not likely to be seen by many people, especially if you’re a small account, and it quickly gets lost among all these other uploads that people are uploading every second.
Try to target low volume hashtags because it gets refreshed less quickly and will be seen by more people, especially if you are just starting out.
Step 4: Engage with People Who Use Relevant Hashtags
When you do that, you are actually getting your target audience to notice you. Users get notified when you like and comment on their posts, and based on my own experience, they are very grateful when they reply me and most of them are very likely to reciprocate.
The problem is most of us open Instagram, upload a picture, and then we are done. This is not how it works if you want to grow your business and get more followers. You need to actively engage and initiate the conversation with other users on the platform.
Building your own community by actively engaging is so important, according to multimillionaire Tim Sanders “your network is your net worth”. Do this actively with at least 10 users everyday and you will notice your engagement levels increase.
Step 5: Always Provide Value
People need to see a reason to follow you and if you think about it, nobody will like to follow a page full of products with captions trying to sell them.
People don’t like to be sold.
Start focusing on the benefits rather than the products and always provide value in your posts. I’ve analysed the top Instagram pages and they are the ones that are either informative or entertaining.
You can type a hashtag in the search bar and see the top performing posts for yourself. Study the results and see how you can implement that into your content strategy.
Watch the video here!
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